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Why Social Media Marketing Matters By: Larry Reid

Social media may have been around for less than a decade, but no-one who is interested in SEO, or who is thinking about using SEO techniques, can afford to ignore social media optimization. You couldn’t separate them if you tried! So it’s perhaps surprising that so many businesses do not fully appreciate its importance.

The facts speak for themselves. More and more of us are using sites such as Twitter, Facebook and MySpace more extensively, both for business and social purposes. In fact, figures show that, last year, social media sites accounted for 10% of all Internet use, and some people spend more time on these websites than they do checking their email. This means that an email marketing campaign on its own may not be effective. There are major benefits to be gained from combining search engine optimization and social media marketing, from increased social network discovery through searching to the ability to attract links, increasing SEO.

As with any other marketing campaign, you need to know the target audience you are trying to reach, have measurable goals and a clear strategy outlining how you will meet your targets. But running a social media marketing campaign without taking search engine optimization into account is a waste of a valuable opportunity. Success is based on sound knowledge of where your target audience spends time interacting with each other and sharing content. You should not view social media optimization as a short-term ‘link dump’ providing link bait for the search engines, but as an investment in time and relationships.

For a successful social media marketing campaign, you need to have plenty of eye-catching, interesting content. You also have to keep updating it, with lively responses to comments about your profile and so on, The trick is to present just enough information so that users of the social media sites will be tempted to visit your site. This is where the expert advice of a search engine optimization consultant really comes into its own. How We Can Make Social Media Marketing Work for You At Search Engine Optimization, we’re a leading UK SEO company. Our services include a firm emphasis on social media optimization and social media marketing.

We provide three levels of search engine optimization, gold, platinum and diamond. Our gold level service can provide you tangible results in one month, and costs just ￡1500. For this we provide a wide range of search engine optimization tools, including social media marketing, with 20 social bookmarks to boost social media optimization.

And you only pay once you have seen some results. Our platinum service includes 50 social bookmarks, the diamond programme 75. With all the other services, we’ll also include a string of other SEO tools. And at service level, we provide a dedicated account manager and online reporting suite for all our clients. See our website or call us today to find out more, or ask us for a free analysis of how your website is performing now.