ib tutor,tutorial-Why should I have search engine optimisation for my website? What are the benefits?

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Why should I have search engine optimisation for my website? What are the benefits? By: Ryan Gliozzo

Why do I need Search Engine Optimisation?
This is a broad-ranging question, however the example below can explain a theoretical application of SEO.

Leta€?s say you sold "designer replica handbags." This keyword generates 33,000 searches per month, and has 1.5 million search results. After your campaign is completed, attaining top ten results for this keyword, if only a tiny 1% of the 33,000 searches a month ordered a product on your website, it would generate 330 orders for the month. 2% at 660 orders, and so forth. Let us imagine you paid ?￡2,000 for this campaign. Within one month, even at a 1% return at ?￡20 a bag, you would have generated ?￡6,600 of business; the ROI for successful Search Engine optimisation is staggering. This is just a theoretical example, but these are the types of results you can expect when having a Search Engine Optimisation budget for your business.

As you can see, in times of recession especially, turning to a€?virtual marketinga€? can far outweigh traditional forms of marketing and advertising

SEO applications vary from company to company, but make sure you look for a company employing what is called a€?white hata€? techniques. This means that Google acknowledges that the practices you have engaged in for your website promotion, are wholesome, and conform to their standards without any illegal a€?black hata€? tricks.
When searching for an SEO company look for the following practices:
On-Page SEO:

-Optimising your home pages title tag, keywords, meta tags, and heading (H1, H2) tags
-Optimising the text area of your website, including adding keywords to text
-Creating Robots.txt files for Google Crawler
-Generating XML sitemaps and submitting to Google and Yahoo
-Analysis of keywords and researching the most competitive phrases

Off-Page SEO*:
*(number of submissions and posts depend on the package that best suits your companies needs, below is a baseline example)

500+ Search Engine Optimisation Friendy directory submissions*
50+ Social website bookmarking submissions*
10+ Posts on different forums and creating four new threads with links to your website in each post*
10+ Natural theme based one way links
10+ One way permanent directory backlinks (these are guaranteed links, not submissions)
Submission to DMOZ open directory project (also by hand)*
Full report on all submissions upon completion.
250+ Estimated backlinks
* All submissions and postings should be done manually by hand.There should be no automation involved

You can expect to pay around ?￡1000-4000 for a successful campaign, depending on the keyword you choose and how much competition there is for that keyword. Remember that the return for this investment can be huge.