ib tutor,tutorial-Search Engine Optimization: Get your website seen

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Search Engine Optimization: Get your website seen By: antony86 gardner86

Ways of increasing traffics

Almost everyone agrees that getting ranked high in search engines is important in promoting your Web site and building traffic. But how do search engines work, and how do you prepare your site for large numbers of hit? There are thousands of search engines in the net, but which ones are important, and how do you get a high ranking?

If you are into the net business, you surely know the importance of having a website that is ranked highly in the search engines. If you are not in the top 20 of your category, it is unlikely you will get much traffic from any search engines. This is because, a number of people never go past the first page of a search result. As such, a top 10 ranking is needed to bring lots of visitors to your site. To accomplish this goal, you need to understand the implications of link exchange, link building, pagerank and back links.

As of speaking, Google is undisputedly the most important search engine in the world today. A top 10 listing on Google can bring almost more traffic to your site than the other major search engines combined. However, by analyzing your website traffic statistics, you get to determine which keywords are most important and relevant for your website.

Having lots of links is also important for “diversifying” where your traffic comes from – it is not wise to place all your traffic eggs in one basket. Most of the search engines have link directory which helps them to grow and maintain an active link exchange effort, and decrease traffic risk.

Obtaining links from other websites is a time-consuming process. However, without other sites that link to your site, you will likely not rank well on Google for your keywords. More businesses fail to achieve satisfactory rankings in Google because of an insufficient number of quality links than any other reason. Your objective is to obtain the highest number of “high-quality” links as possible from other sites.

Links that reside on another website that point to your website is also known as backlinks or backward links. The opposite of inbound links are outbound links. A link from a page with many inbound links can be as important as the PR value of that page.

Working with SEO is another way to increase traffic of a website. You need to think of SEO very importantly. SEO means search engine optimization. If you optimize your site in a cleaver way, more traffic will sure come to your site.

The primary value of obtaining incoming links should be to diversify and increase your qualified traffic sources. The secondary value should be to increase pagerank to boost site ranking. The importance of pagerank is used to determine your page’s actual rank on a search results page for a given search query.

By implementing an effective linking strategy you basically attract or improve website visitors, you learn more about your industry, you build business relationships, and you become a valued member of the online community. These benefits can bring much long-term reward. As such, link building should be thought more as “business building”. Do you agree?