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Linkbaiting Isn't A Bad Word By: Jeff Alderson

Internet publishers looking to increase their traffic numbers are likely to have heard of a new term that's making some serious waves. Linkbaiting has quickly become a big trend in driving traffic to websites. The practice's legitimacy is a matter of debate, but the truth is many of its concepts are rather useful.

The word linkbaiting is relatively new, but the practices it now defines are not. The term itself is used to describe a number of measures that publishers take to gain incoming links to their websites or blogs. Some of these measures are considered rather legitimate, but not all are. A few of the practices that fall under this new term's focus include creating awards programs or contests, writing comments on high-traffic blogs or forums, giving other publishers tools or links to your site, creating high-quality content and so on.

The term linkbaiting has earned a dark reputation in the online community, but the fact is many of the measures it defines are anything but shady. Most publishers work their tails off to come up with effective ways to gain traffic and incoming links. In doing so, they can realize increase revenue potential. Linkbaiting can be a great tool to make this happen. Some of its practices are so beneficial, in fact, many SEO optimization businesses offer linkbaiting packages to their clients. On its own, linkbaiting is not bad. It's all a matter of how the effort is handled.

In spite of its rocky reputation, linkbaiting has become a fairly popular practice. The reasons for this are many. The biggest is the traffic and potential income gains that can be realized. The second factor involves this practice's ability to help increase a site's page ranking. Since part of the page ranking formula involves incoming links, this practice can be very valuable.

Linkbaiting does have its benefits, but publishers need to know a few things about it. One of the most important is to make sure that any incoming traffic gains are not single-stop visits. To do this, one's site or blog needs to be informative, useful or interesting. Boosting traffic on a site that doesn't offer readers much of anything can be a real waste of time. For a linkbaiting campaign to be truly effective, incoming traffic should be enticed to return.

The techniques that constitute linkbaiting are quite extensive. Common ones involve creating tools and widgets other websites can use that link back to another site, hosting games, surveys and contests, writing solid pieces, scooping other sites on big news stories, reporting more deeply on a topic or even adding humor and fun to a site. Some of the best linkbaiting ideas involve nothing more than creating good content to engage and re-engage visitors.

Some of the more questionable means for boosting links might not make a site the most popular in the long haul. They include going for the shock factor, attacking other sites in post on your own site or even theirs, stirring up controversy and so on.

It might be considered "bad" in some arenas, but the reality behind the linkbaiting concept is that it can work. Publishers that tend to flourish by using the method are those that actually provide a little meat for those who have been reeled in.