ib tutor,tutorial-What Exactly Is Search Engine Optimization?

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What Exactly Is Search Engine Optimization? By: Terry Detty

Now I think that the question asking about the definition of SEO is a great path to go down, don’t you? Well, Search Engine Optimization (SEO) is a process of choosing the most relevant and targeted keyword phrases that are related to your website and to make sure that this process will rank your site higher in the search engines so that when an internet surfer is browsing for specific queries, it displays your site near or at the top of the search engines.

It basically involves fine tuning or sometimes tweaking of the content on your site along with the HTML and Meta tags and also involves a solid relevant link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL. Search engines keep their methods and ranking algorithms under lock and key. The reason that they keep the exact specifics of it very private is because for one thing, it’s a private business matter that they don’t need other competitors peeking in too closely at what may deem them to be who they are.

Another reason to keep these formulas hush, hush is so they get credit for finding the most valuable search results and to deter would be spam pages from messing with those pure results. It really goes without saying that you as an internet surfer really doesn’t want to be dealing with unwanted spam or advertising that is not relevant whatsoever to what your looking for.

Search engines can and have been known to use hundreds of different factors while ranking the listings for everyone to see. The decided factors themselves and the weight that they each have and carry may change continually. Don’t take this as too much of a big surprise, as most of us know in this tech world, everything is always changing pretty fast. Everyday you learn or hear about something new evolving.

These algorithms can differ so widely from one moment in time to another. Because of this, sometimes a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be submitted to search engines to be listed. A simple back link from a well established and high ranking quality site will get the search engines to visit the new site and begin to index its contents.

This spider crawling robot process can take from a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. You can never really predict what is going to happen and why, but you can come pretty darn close to others who have spent a lot of time researching the history and the news that these companies give out.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. I can tell you right here and now that there is really no shortage in the internet business world for SEO guys or Internet Marketing gurus. The main key in deciding who you will give your money to in return for a great marketing service might end up being someone you just click with really well.

Search engine marketing and website promotion companies, will look at the plan for your site and then make recommendations to increase your search engine ranking and website traffic. If you would like, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.

Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time. I know that if your new to this SEO world, a lot of what you read here might be going over your head. That is a completely normal reaction to entering a new world that you might not know anything about right away. Just remember that with great diligence and effort on your end, you will be learning about more than you ever thought you would.