ib tutor,tutorial-The ins and outs of article marketing

http://www.canaelite.com

The ins and outs of article marketing By: Tom Jui

Article marketing is one of the more popular ways of website marketing around at the moment, and with good reason. With so many sites acquiring fresh content for publishing on a daily basis, publishing your content off your site’s pages only makes sense. It doesn’t matter which industry you serve, there is guaranteed to be an interested market for your content.

This method is being used as an off-page extension of search engine optimisation plans because it’s relatively easy. Note the word ‘relatively’. Article marketing doesn’t work unless you begin with top-quality content. This is just a basic requirement. After you’ve prepared your top-quality content for publication, you need to track down the right article hosting site, promote your articles around the web, and make sure some of your efforts produce results in the form of inbound links and traffic for your SEO.

It may sound like a lot of work, but the potential benefits of article marketing overwhelm the effort in most cases. Unlike other forms of link building, article marketing is fairly easy to plan and implement and can make returns over a long period of time. You can discuss article marketing with us at SearchEngineOptimization.co.uk.

If you’re going to use your SEO content to market articles, there are some important things to consider.

1. Titles must be tempting. Titles are important for any kind of search engine optimization, and this includes off-page. It’s just as important to include keywords in your titles when you’re article marketing as it is for regular SEO, but it’s possibly even more important to have a tempting title. On article marketing sites, your articles will sometimes be presented only by a title and perhaps a brief description. This means that your title has to be able to draw readers in, all by itself.

2. Open strong, continue strong. If you’ve managed to draw a reader in with your title, your work is not done. Your opening sentence should entice the reader to read the next paragraph, and so on throughout the piece. Your keywords should also be placed at sufficient obvious intervals to convince the reader, and the search engines, that your article is highly relevant to your topic. Remember that articles sometimes rank highly for keywords just by themselves, and it’s possible to draw traffic to your site this way.

3. Pay attention to the hosting site’s resources. Most article hosting sites have their own format for submitting articles, but they generally encompass a title, subtitle, description, and author panel. This last section is the place most hosting sites recommend you seed your inbound link, but keep a lookout for other areas, particularly within the body of the text if you can.

It’s important to note that most article hosting sites have a set of rules about submissions. It’s vital to stick to these rules. For example, on some hosting sites it is forbidden to post your own site’s link in the body of the article. Breaking this rule could get you banned from the site, so it’s not worth it.