ib tutor,tutorial-Using Effective Analytical Tools for Better Search Engine Optimization

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Using Effective Analytical Tools for Better Search Engine Optimization By: Peter Brittain

If you want your website to get a high ranking, then you need to increase the number of visitors to your website. This ranking is provided by the Search Engine Optimization. The point here is to get better rankings using various tools. One of the important tools is the use of keywords. Keywords are linked to your content, so if you have appropriate keywords spread evenly on all the pages of your website, the search engine robots will pick it up immediately.

The Google keyword tool is a free site and will help you in composing the right kind of keywords that you can then use. Another tool would be to constantly update your content. Unique information as well as updated information is a sure way of getting to the top. Major search engines go for quality so this is what you have to concentrate on. The information you offer should be placed attractively on your website, plus it should be rich in content value, logical, authentic, accurate and importantly, constantly updated.

You need to build trust in your website. For this, your biggest tool is information. If your website offers interesting material, as well as unique information, you will have many visitors. Your target is to increase sales. For this, you will need to offer customers what they are looking for. The competition is cut-throat. Your best weapons would be content of a high quality and standard. Thus, if you make your website highly visible, attract more traffic and show constant improvement of your website, creating a niche, as it were, you will be noticed by all the major search engines.

When thinking about what keywords to use, you could try thinking of what your customers would be looking for. You can then create your keywords around these questions. Google preferences will give you apt information and suggestions. There is also the advanced search, which will help you to find new markets, and also put you in touch with other relevant sites with which you can then form links. Google trends enable you to see what the current rage is in terms of products and services. Google insights give you information on what people are looking for.

Google labs would help as well in finding out what your niche can be. Google Webmaster Tools will give you the all the tips you need to get your site noticed by major search engines. Some other tools are iGoogle, Google Bookmarks, Google Profiles and Google Knol. Another very important tool that you can use effectively is to submit your website to the web directories. If your content is good and of a high standard, you can use this tool to get noticed, as well as improve ranking with search engines. Social Bookmarking would help too.

Make sure that all your keywords are visible, and you will see that your web presence improves. Writing articles about your website in a straightforward and smart, yet attractive manner will create the right kind of awareness about your website. Well-researched articles written with authority will establish your presence as nothing else can. On-page optimization strategy would therefore include content, keyword selection of pithy and smart keywords, density of the keywords per page, title tags, meta tags, ALT tags, H1 tags, URL structure, Internal linking, site maps, relevance and usability. Press release is a strategy that can be used effectively. Building links is very important for higher visibility. Posting on forums, and blogging are other tools that you can use to your advantage.