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SEO - to Your Business? By: Mark Schwartz

To get your company blog or website found by your potential clients you have got to be on the first page of search engine results on the key search engines like Yahoo, Bing and Google. It is only via the search engines that your website will be seen by prospective web surfers.

As soon as a person searches for a topic on the Internet, the search engines will sift through the millions of web pages it has indexed and look for web pages that match the topic (keywords) being searched for. The matches the search engines locate are then ranked, so that the most pertinent ones are listed first.

You need to keep in mind that a prospective client will most likely only take a look at the first 2-3 listings in the search engine results. So it does have a bearing where your site or blog appears in the search engine ranking. Seldom, will a searcher look beyond page one of the search engine results.

Furthermore, individuals surfing the Internet will only use one of the top 6-7 search engines (and most often just the leading three - Bing, Yahoo and Google) and these search engines attract more visitors to websites than anything else. In the majority of cases, it all depends on which search engines the web surfers use and how those search engines grade your site.

It is the search terms (aka Keywords) that play the most important function. Even more so than any expensive online or offline advertising of your website.

Surveys show that a when a customer want to find a website for info or to purchase a service or product, they track down relevant sites in one of the following ways:

? The 1st option is they locate their content site through a search engine.
? Secondly they locate their site by clicking on a link from another website or page that relates to the subject in which they are interested.
? Occasionally, they find a website by hearing about it from a buddy or reading in an article.

Therefore it is clear that the most popular way to find a site is by using a search engine. The search engines represent greater than 90% of bringing an online user to a website. In other terms, barely 10% of the individuals looking for a website will use strategies other than search engines.

Every search engines use rating calculations and one of the key rules in a ranking calculation is to verify the location, frequency and relevancy of keywords on a web page. The search engine algorithms also consider the link population of your site or blog (the number of web pages that link back to your website).

The vast majority of company owners don't understand how to complete the necessary search engine optimization to get their blogs listed tops in the search engines. As a consequence, their websites never get seen and their overall business suffers from a lack of customers. This is another large explanation why a lot of business owners engage specialists to get their search engine optimization work completed and score tops search engine rankings.

If done by a capable and knowledgeable search engine optimization expert, a business owner's website can reach high ratings and appear on the first page of search results. Optimizing your search engine rankings really does work. Your site will draw in more prospects that will easily pay for the expenditures you paid out to retain an SEO specialist. With better expertise of search engines and how they work, you can also do it on your own, but it requires a lot of work and exceptionally detailed knowledge to be done acceptably.

As a final point, not all SEO specialists can provide the same results so it is imperative to select one with a long history of success. Do your research!

A business I use, called Ad Domination, provides complementary webinars on Optimization, so you can discover more of what it takes to acquire success with getting your site or blog on the first page of the Bing, Google and Yahoo) search engines. Here is the link, http://www.triumph.asia/webinars.html. Please tell them that Mark sent you.