ib tutor,tutorial-How to get organic visitors to your website or blog from the search engines

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How to get organic visitors to your website or blog from the search engines By: Julia Andersson

Keyword research is the most essential step to take before creating a site or even purchasing a domain as you want to include keywords in the domain.

Many newbies starting in web site marketing overlook keyword research completely or perform only basic research by guessing what keyword to rank for and checking how many searches per month are performed for it. This tactic is insufficient if you want to be successful. Pursue the wrong keyword and you'll end up wondering why you have no traffic.

So how do you do keyword research?

The most accurate keyword research tool is https://adwords.google.com/select/KeywordToolExternal This tool is recommended as statistics are specific to google, the unquestionable search engine leader with 90% of overall searches.

Make a spreadsheet for your research. Label your columns: Searches, Keyword, Competition, Allintitle and Allinurl

Here is an explanation of each heading:

1. Searches: Monthly searches for the specified keyword/keyphrase

2. Keyword: The actual keyword or keyphrase

3. Competition: The number of pages targeting that precise keyword

4. Allintitle: The amount of pages targeting the keyword in their title.

5. Allinurl: The amount of pages with the keyword in their domain name

The first two columns of data come directly from the Google tool. The extra three columns are investigated on google by performing the following searches.

To determine competition carry out a search for your keyword with quotation marks (") around it (example. "Weight loss"). Google will return results from websites targeting the precise keyword/keyphrase. This filters out sites targeting 'weight' or 'loss' only. Enter the amount of results generated in the competition column alongside the keyword. This figure is discovered at the top right hand side of the browser window.

To discover how many websites include a keyword in their titles carry out an allintitle search. The format for this is allintitle:your keyword. Replace 'your keyword' with the keyword you would like data for. Enter the number of results returned into the allintitle column alongside the keyword.

To perform an allinurl search use the format 'allinurl:your keyword' and enter the corresponding number of results in the allinurl column

Why investigate allintitle and allinurl? Because using main keywords in the title and URL is an exceptionally valuable factor in gaining good rankings with search engines for those keywords. Ultimately, you ought to use principal keywords in both. If our targeted keyword appears in the URL of 4000 sites then that is the highest number of competitors we have to compete with. Including the keyword in both URL and title puts your site ahead of many other sites in terms of on-page SEO.

Which Keywords should you Target?

It depends how much SEO experience you have which keywords you should target. It's simpler to rank for low competition keywords. Inexperienced marketers ought to target keywords with fewer than 20,000 results in the allinurl column. This makes it easier to outrank competitors. This may well look like a cop-out. However,
sites that rank well for lower competition keywords will find it simpler to rank for related high competition keywords.

It's vital that traffic be laser focused to improve conversion. For example: A site selling GPS systems shouldn't explicitly target 'GPS systems' because it has massive competition making it tough to rank for. Furthermore, a person searching for 'GPS systems' is most likely in research stage. A person searching for 'Tom Tom GO 930 prices' is much more targeted because it indicates that they are in buying mode. Of course, 'buy Tom Tom GO 930' is even better! Although far fewer people will search for that term, those who do are in purchasing mode. It's better to grab them in buying phase than in research mode!

Don't aim at general keywords that have more searches because that exposes you to extra opposition. You want traffic that converts to sales. As you gain SEO skill and your site gains standing (i.e. Google pagerank) you can target high competition keywords. If you buy PPC (pay per click) traffic from search engines it's critical to target converting keywords.

Two factors control the best keywords to target:

1. The amount of searches (higher is better)

2. The quantity of opposition (lower is better)

Try to obtain keywords with both of these factors. Balance is the crucial factor here. Each webpage should target one principal keyword and contain several related keywords. Attempt to target combination keywords that contain more than one keyword like 'online marketing techniques' which targets three keywords including; online marketing techniques, online marketing and marketing techniques. Whereas two word keyphrases have higher competition making them more challenging to rank for, using them means you won't have to insert them later on when you do want to rank for them.