ib tutor,tutorial-Critical Tips for Your Online Marketing Efforts

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Critical Tips for Your Online Marketing Efforts By: Spencer Pirres

Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years.

1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works.

2. New Customers vs Old Customers – Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.

3. Publishing Articles in Directories – To promote your site, it often makes sense to publish articles to gain links and publicity. There are thousands of article directories, but the biggest is Ezine Articles.

4. First Internet Marketing Step - When it comes to internet marketing, the first step you should take is clear. Research! Figure out what keywords your prospects are using and incorporate them in your site.

5. PPC vs SEO - The debate between PPC and SEO is a non-starter. If you don't have rankings, market with PPC. If you do, turn off all PPC ads for keywords under which you rank in the top 10.

6. Timing SEO - Un undiscussed factor in obtaining rankings through SEO is timing. New sites don't get ranked by Yahoo and Google. Your first step when launching a site is to get it published and submitted as fast as humanly possible.

7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business.

8. The Holy Grail of Type in Traffic – Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.

9. Perfect Internet Business - The perfect online business is whatever you love. It is going to take a lot of work, so figure out your interest and stick with it.

10. Spam versus Email Marketing – Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.

Opening an online site isn’t so much a business venture as it is a lifestyle. Regardless of how you try to resist it, your site will consume your attention and time. The above advice will hopefully make life a little cushier.