ib tutor,tutorial-Creating effective linkbait

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Creating effective linkbait By: Ronald Kresten

Any hard-working SEO expert knows that attracting links is a very difficult task. Some of the options available for link building are easy, like sponsoring or outright buying links, but these aren’t the way to get really good links. The way to get high-quality links is to provide something attractive for the linker.

In the normal way of things, links are attracted when a site has something of interest or value to the linking site. This is the way natural links generally happen. Many sites take this process a step further by researching and creating content that is likely to appeal to certain groups of potential linkers, and actively promoting it. This process is often called linkbaiting.

The qualities of linkbait Linkbait can be anything that is likely to appeal to the sites you want links from for your SEO. As the term suggests, the content should be something tempting enough to make them bite. What this content ultimately is will depend on the group you are targeting.

The term is often used by those in the blogging community to describe particularly juicy posts which attract a lot of attention. Prominent bloggers discuss the ways in which they use linkbait when their blog needs a boost, many of them deliberately posting a provocative article to entice links out of their following. This is not the only form commonly used, however, and there is some argument as to whether provoking controversy is a good tactic.

Regardless of its specific form, good linkbait has a few essential qualities. Actually, ‘qualities’ is a most apt word when it comes to linkbait. Linkbait must be high-quality content as a basic requirement.

*Easy to read: This means not only in the psychological sense, but in the technological sense as well. Linkbait needs to be on a platform that most people can download easily.

*Free: Charging for content is never a great idea when it comes to search engine optimization, but linkbait needs to be freely accessible. This means you might have to forego taking registration details as well.

*Unique: This is the hardest factor of all, but successful linkbait has to have a certain quality that can’t be found elsewhere. It can be subtle, but it has to be there.

Although all good linkbait has the above qualities, the right sort of linkbait for your site will depend on the personality of your site and the qualities of the groups you want links from. It pays to define these groups well, and do your research. You can talk to us at SearchEngineOptimization.co.uk about researching potential links for your link building campaign.

Finding the right kind of content for linkbaiting is not easy, but the hard work is well worthwhile when the links come flowing in. The kinds of links that good linkbait attracts are of great value to your search engine optimisation plan, as they closely mimic the natural links that the search engines prefer. In selecting the right groups of sites to target and then researching your target groups, your links should be highly relevant to your pages.