ib tutor,tutorial-Tips on Monitoring SEO Rankings

http://www.canaelite.com

Tips on Monitoring SEO Rankings By: Peter Brittain

Webmasters are especially concerned about the rankings enjoyed by their sites on the Internet. The amount of traffic flowing towards the site can be effectively analyzed to gain information regarding the position obtained during searches. Data that pertains to the type of users who visit the site, quality of the sites that are connected to the intended one, and comments by independent observers on the web are all useful for determining the efficacy of search engine rankings.

The Internet is one field where the volume of traffic is directly proportional to the sales and business deals made. Regular monitoring of the rankings gives a fair idea about the reasons why the search engines place a particular site at a specified position. It also gives the basis for building up for better positioning. Monitoring using tools provided by the major engines like Google, MSN and Yahoo offers data regarding the improvements required in the content and overall page display.

One key factor for improving rankings is the presence of a number of backlinks. Reviewing all related sites that display the link to the intended site helps to identify broken, non-existent and outdated links that may lead to down gradation by the search engine. The presence of an excess of backlinks is considered spam by the engines. Hence, a concerted effort to find the optimum balance of links is necessary. The quality of the secondary sites that display the links are also a deciding factor in ranking. If the secondary sites are themselves ranked far lower, then there may be a direct impact on the primary site rankings despite hosting valuable content. Sites that are blacklisted, host controversial content or are known to generate viral emails can seriously affect rankings for related sites.

Poor indexing during the crawling through websites can also contribute to poor positions. The absence of or poorly developed sitemaps can prevent the smooth indexing of deeper pages on a website. Pages that are more than two clicks away from the home page may not be effectively indexed leaving a lot of the content unavailable to the viewer during organic searches. Watching out for new trends in the nature of search engine crawl and index processes is vital to bring about the required optimization. In case of sites that provide feeds for other sites, reproduction of the content without authorization, or plagiarism can severely affect rankings. There are ample sites on the Internet that thrive on duplicating looks, content and user friendliness.

Usually, campaigns for better rankings with search engines are followed by an upward movement in popularity ratings. This soon reaches a plateau, which demonstrates the actual effect of the modifications brought about to the site. At this stage the aim should be to maintain long-term stability in the rankings, with less focus on the small term fluctuations observed. Attention on even minor details that may result in a slow yet definite decrease in rankings must be identified and rectified. Developing a progress chart that demonstrates the relationship between the modifications brought about, and the variation in ranking, can give a lead about the expected changes that can be most effective.

Every search engine has its unique algorithms to analyze the ratings for web sites. Any change in these can result in drastic variation in the site's position. Optimizing the content and layout to match these peculiarities helps to produce a stable rating for the long-term. Thus, monitoring website performance on a regular basis can provide effective SEO tips for maintaining an ideal position.