ib tutor,tutorial-How to Use Breadcrumbs Effectively and Rank Well

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How to Use Breadcrumbs Effectively and Rank Well By: Debbie A. Everson

A Breadcrumb is a type of a navigation structure which informs the visitor about the main and sub category of the web page being browsed. A Breadcrumb trail is usually placed below the main heading of the webpage and contains links to its respective categories and sub categories.

Importance of Breadcrumb Navigation Trail in SEO:

1. Interlink the Entire Website Thoroughly. Using breadcrumb navigation structure in your web page helps in effective linking of various web pages. A major search engine like Google gives a lot of importance to a well linked and structured website. Also, a well linked website not only holds well in front of search engines but also enhances the user experience in navigating the website.

2. Index the Inner Web Pages. There are websites which contain more than 100 web pages which are not linked from any part of the website. A well linked website helps the searchbots drill down to the last level of the website and index them. This increases the websites chances of coming up in the organic search results.

3. Effective Distribution of Page Rank to All Web Pages. A well linked and well indexed website has a lot of advantages. It helps the search engines distribute the page rank effectively to the internal web pages. This will result in all the first level web pages (main menu pages) in getting a uniform page rank which is lower than the home page.

The breadcrumb navigation structure of every website differs from another. The anchor text in the breadcrumb links can be based on many factors and varies depending on the nature of the website. Each of these different types of breadcrumb structure has its positive effect on the web page optimization.

The various Types of Anchor Text Breadcrumb Navigation:

1. Location Based Anchor Text: In location based anchor text, the Breadcrumb navigation structure contains names of countries and cities. This type of breadcrumb structure is common for websites which provide services to a specific region. It helps the website to rank for long tail keywords containing the name of the region.

2. Keyword Based Anchor Text: Websites which want to rank for a number of specific terms deploy keyword based anchor text is in breadcrumbs. Recently, Google has started showing breadcrumb structures in its search results. This makes keywords rich anchor text a good ranking factor.

3. Category Based Anchor Text: This is the most common type of breadcrumb structure found on websites. The anchor text contains the web page category name. The most common example of this is, search directories.

All the three types of breadcrumb anchor texts offer great linking and indexing opportunities to any website.

Google has started integrating the breadcrumb navigation structure in its results page and many visitors have reported seeing the same. This makes breadcrumb navigation the latest ranking factor for seo. Using the appropriate anchor text will further enhance a websites chances to rank well.