ib tutor,tutorial-Google SEO - the most important step

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Google SEO - the most important step By: Subir SEO

Although many believe that Google is moving away from links and toward popularity it is still very much a link-based search engine. You can optimise your site until the cows come home but if your link text and anchor text are not optimised properly you will not see a good search engine placement for your desired keywords in Google! The key to good placement is, firstly, anchor text - the search term used as your actual link on another person's site. Get this right, get enough of them and you are guaranteed a high page rank!

Don't believe me?

Go to Google and place a search term for "Miserable Failure" and "Failure". Did you get the results you expected? How did such a prominent site feature on the number one spot? - Simple. One blog owner started a campaign as as a joke to see if he could get a friend's blog high in the search rankings for a particular joke keyword (by getting opther bloggers to put a link to the nother site with the anchor text would produce such results and it worked! So they took it a step further and decided to make a polical statement using the same method. It was initiated by George Johnston back at the end of October 2003 and by Novemeber the site had reached number 2 on Google.

Thousands of blogs placed the link with the anchor text saying "miserable failure" and "failure" pointing to the site. Google responded by giving the site a top placement for those search terms.

If they can do it so can you!

This method is known as 'Google bombing' but it is a legitimate tactic to use for your own website when you are getting links. Recipricol links still work because they are a key factor in determining what search term your site should be placed under in the search engines!

Google and the other search engines are taking into account the link text description also but the real fire-power comes from the anchor text. No matter what anyone tells you. Link building is the only way to get good search engine ranking - for now anyway. It is also a great source of traffic.