ib tutor,tutorial-Social Media and Search Engine Optimisation, a Marriage Made in Heaven?

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Social Media and Search Engine Optimisation, a Marriage Made in Heaven? By: Andrews Alzberg

The times they are a changing, and search engines reign supreme. An exaggeration? Not when you realise that everything has a place on the Internet and without one almost no place at all.

Social media is revolutionising the ways we perceive ourselves. An online identity is no longer separate from the one we present to the world. Social media lets the Internet into our lives in ways we could never have imagined. Facebook stores our friends and brings us new ones. Twitter hosts our most private thoughts and observations.

There are no two ways about it, social media marketing is a very big deal. Consumers are no longer nameless or faceless. They may have always had a voice, but now they can make it heard in new ways – they can shout from rooftops and everyone will hear.

Whatever your product or service, you’ll know the value of good marketing. The possibilities for building an online community of supporters and fans have never been so strong. Why not start thinking of your customers as friends? It’s probably a more apt description than you think.

Experts are agreed that social media provides excellent opportunities to market your site and get it rated well by search engines. What are some of the ways in which social media can work for you?

Community Spirit
Products differ and so do customers, but one thing that remains constant is that customers identify with the products they use. This is as true for Nike as it is for goats’ milk. Consumers have tremendous nostalgia for products they used as children. Consumers aspire to owning luxury items and see products as determining factors when it comes to status. Whatever the product you’re trying to market, there are endless possibilities to market it in new and innovative ways via social media. Sites like Facebook bring you face to face with the most valuable people on earth, those who are interested in what you do.

Learning
Social Media’s definitely a two Way Street. With the opportunities for communicating with customers comes the potential to listen to them and get ideas. There’s probably never been a better time in history to connect to consumers. With that in mind, market research might seem a like a fish out of water. Research must be an ongoing part of the communication that’s involved in social media.

The Dawning Of a New Age in Customer Service
Received a complaint? If it’s published on a social media site then millions of people could be aware of it before you are. Social media gives you the opportunity to react to negative feedback in real time and from a human perspective. There’s potential for negative comments to actually benefit your company if you respond to it in such a way that it garners respect. Bring on the new era of customer service.

Getting Involved
Social media provides an opportunity for you to involve yourself in society. To contribute effectively to forums and discussions is to reach out to potential customers and fellow businesses alike. In terms of SEO link building, forums and discussions are perfect for encouraging new links. If you feature an SEO blog you should link to it at every given opportunity.

A Face to Meet the Faces That We Meet
Your company needn’t be encumbered by an outmoded profile in this age of social media. Everything can be about re-invention and freshness. The ideal scenario would seem to be having a product with iconic status. Why not reach for the stars and create such a status?

Road Test New Ideas
There’s no reason not to use social media to gauge reaction to new products. This represents a significant potential for saving money, since road testing ideas will tell you what’s worth pursuing and what isn’t.

Final Thoughts
Social media’s taking over the world and it could really be a case of be there or be square. You might employ a social media agency to wed your company to the best forms of social media or you might find you have a flair for getting involved. Whatever your social media campaign, it’s to be hoped that you’re getting the most out of what all the sites have to offer.

Social media marketing could well be the Holy Grail as far as SEO is concerned. If it’s done well then all the pieces required for good search engine optimisation can fall into place on their own.