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SEO: Is It Worth It To You? By: Scott Lindsay

Search Engine Optimization (SEO) is a strategy that is on the lips of virtually every Internet marketing guru today. These same experts will have a variety of strategies you can use to address marketing concerns using the use of SEO.

There may be a question of how important Search Engine Optimization is to you on a personal level. For instance you may not want a large online presence. It is possible you already have a significant client list and your online presence is geared toward those who are already familiar with your product or service. The site may have others that stumble across it, but it would be OK with you if your site were a bit like an unlisted number with just a few friends who know how to get in touch with you.

There could be non-profit websites that fear their information to a very limited group of interests. They may not be inclined to enact SEO strategies to get people to visit the site. It’s possible they feel they are in enough of a niche category that if you really want to find them it won’t be hard with standard search engine listings.

I bring this up, not because I think SEO strategies aren’t worth it but, because some business owners are spending a significant sum of money developing and implementing SEO strategies when, if you get right down to it, some don’t really want and increase in customers.

These individuals have simply come to believe that the SEO strategies are a needed part of online life.

In the field of radio advertising sales account representatives are told there are only two good reasons for a client not to advertise. The first deals with a business owner who is so busy they can’t keep up with customers. The second had to deal with businesses that don’t wish to grow beyond their current structure and they are near maximum capacity.

Both ideas are similar, but in each case additional marketing will likely only serve to make life more difficult for these business owner.

You should honestly seek to understand what you want to accomplish through SEO and if it is in keeping with your long-term goals for your online company.

SEO can have a huge impact on a company’s online presence, but it takes time to learn, time to develop and time to implement. You should seek to determine what level of need you have in SEO strategy and only then should you seek to implement the ideas.