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ib tutor,tutorial-Link Building Importance for new websites |
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Link Building Importance for new websites By: Dexter Donovan
The hyperlink is what defines the web, it allows visitors to move from one webpage to another or from one website to other. This is the basic concept behind the powerful communication on internet that can be used to deliver your online business goals. The process of gaining links that point to your site constitutes link building or off page SEO optimization. Learning about linking process and how link building works can help your site gain a great trust in the eyes of all your visitors and search engines as well. You can either choose to do it yourself or hire an SEO specialist to execute your campaign. Following link on the popular sites is one of the favorite ways to find new sites thus the first benefit of having genuine links is to have direct traffic to your web site of visitors interested in your type of products or services. More the number of links pointing to your site, greater are the chances for surfers to find your quality content! Second obvious use of link building is to let search engines know about you. Old school SEO techniques mainly consisted of on page changes like Meta keywords, html tags etc but due to over manipulation search engines switched to link based algorithm to rank the pages. More the links a site has better the chances of good rankings. There are several techniques of link building but the most important thing is to have natural inbound links! The logic behind it is, when you find a content of value you provide links to it so if you want others to link you then you must have quality content! However, one has to keep in mind that building links is not enough in itself rather quality of backlinks will be the decisive factor in search rankings. There is nothing in SEO or magic that can do it overnight! Even if anything does it then Google punishes you being certain manipulator of SERPs! If you only have a whole lot of backlinks, it doesn’t mean a great exposure in SERPs. Success in link building campaign depends on quality of backlinks. Quality is decided depending on following factors. Backlink text Topic of backlinking site Content wrapped around the backlink Next thing that one should take care of is speed pf link building. If you are gaining hundreds of links (if not thousands) in very short time its may flag a red flag to search engines so keep away from any type of link farming and paid links. It is most advisable to keep your links active and functional. You should never have group of links which are simply ineffectual. One should also consider the content of the site. The content should be high quality, unique and the look-n-feel should be striking to retain the interest of the visitors. A spectator will always seek for a better website when they pursue a link. Modifying the link structure development will make your site appear updated. This is not only vital for the reputation of the site but also facilitate in getting a high rank.
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