ib tutor,tutorial-Online Store - Excellent Design and Active Marketing are Essential for Success

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Online Store - Excellent Design and Active Marketing are Essential for Success By: Roberto Garabell

E-commerce websites can have a huge positive impact on a business' sales. E-commerce offers the exceptional opportunity of growing your customer base while saving costs. This appealing combination cannot be realized by just implementing an e-commerce website. An internet site will not improve your business prospects unless backed with well calculated, and aggressive advertising and marketing.

The success of an e-commerce solution depends on how successfully you attract visitors, prevent them from leaving quickly, turn their visit into a sale, and prod them to return. These factors are reviewed in more detail below.

Increase website traffic
Directing traffic to your e-commerce website is an important 1st step. Some of the successful strategies for receiving more hits on the website are:

Search Engine Optimization (SEO) of the website
SEO refers to the optimization of web content by including important keywords that are popular amongst internet surfers for searches on that topic and making the website search engine friendly by designing good navigation and meta tags. SEO of your e-commerce website will bring it up higher in search engine results.

Strategic placement of internet advertisements
Internet ads can be strategically placed in related websites. You may also use paid advertising to have your ad come up in related search engine results.

Cross promote with the physical store
Businesses that have both a physical store and an e-commerce website can make use of cross-promotional strategies. Existing customers should be encouraged to use the e-commerce outlet to save or to make further purchases. By taking them to your e-commerce website, you are also shielding your business against competing e-commerce businesses that can draw your customers.

Keep the interest of website users
Once your e-commerce website has got a user's attention, its design and content should hold her interest and keep her browsing the site. This is possible through:

Intriguing headlines
The website content should not be too complicated or verbose. Interesting captions should be used to tempt shoppers into exploring the products and services on the e-commerce website.

Highlight offers
Deals and promotions should be showcased prominently on the website so that they get instant attention. Use deadline driven marketing to make customers act quickly.

Encourage prospects to buy
The principal purpose of an e-commerce website is to sell goods. You can convert visitors into customers by:

Make convincing offers
Discounts and combo offers can entice visitors into buying. Gifting small articles or purchase options on a minimum purchase also makes people add items to the shopping cart.

Make products easily available
The design of the e-commerce website should make access to products simple. Shoppers should be able to easily browse, quickly move items to the shopping cart, and pay without any trouble or delay.

Make checkout straightforward and quick
Boring forms and drawn out checkout processes make customers leave the website halfway to making payment. This can be avoided by streamlining the checkout process by requiring minimal information to enter and clicks to complete a purchase.

Motivate customers to come back
Customers need some motivation to make a repeat purchase at your website. Following are some motivators to make it possible:

Reward points for loyal customers
Customers who purchase from the e-commerce website regularly should be awarded discounts and faster shipping.

High quality fulfillment service
E-commerce websites should provide topnotch delivery services. They should also promise timely assistance and support to customers, quickly handle customer queries and any problems connected to purchases.

Efficient marketing and website design are deciding factors in the success or failure of the e-commerce solution. Businesses should follow the above mentioned guiding principles to increase profits and build customer relationships.