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Search Engine Optimization Dallas - 5 Things you Must do to Improve Your Site’s Search Engine Positioning By: Monica Swanson

Just about all web-masters or website owners are trying to find ways to get superior results from their websites. They want to improve their site's standing and get better rankings in search engines. This quest for enhanced results, known as search engine positioning, can be satisfied by following a few basic procedures. Looking for Search Engine Optimization Dallas? Swanson SEO Services can help!

Before you even begin, you have got to realize that you are competing against hundreds, and in some classes, thousands of web sites offering related services and products. In the case of affiliate promotion, many of the competing websites could be identical! If you want to get the edge over these competitors and enhance your search engine positioning you have to tune your site and actively work to make it better.

1. Ensure that your design is search engine friendly:

Your design may look good to your eyes, but it could also be the reason behind you present difficulties and poor search engine positioning. How is that possible? Look at your internet page using a text editor or the html view of popular editors such as Dreamweaver and Frontpage. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is harder for search engines to pick up the vital information that would have helped you to boost your web page ranking.

If you have this difficulty, first take out all needless spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this becomes too complicated for you, then consult with a pro search engine positioning expert or your web designer.

2. Make sure your keywords are strategically placed in your copy:

It is not possible to boost webpage ranking if the articulate copy on your web page doesn't contain the words you wish to be found by. Many folks erroneously think that just putting your significant keywords in meta tags is sufficient. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your vital copy is in the first paragraph of text, in headlines ( using headers like H1, H2, H3 ) and in the active or clickable portions of link text on your page.

3. Employ a site map and text link navigation on your pages:

If you want to improve your search engine positioning for all of the pages of your website then you have to be certain that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page which has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your net pages, even if you have already got a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your principal page or site map page will follow the text links and then visit and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be hard to improve web page ranking without getting a decent number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you're a valuable resource. However, if you want to speed this process along you'll have to actively request links from other web sites, either by trading links or by getting your content ( with a link back to your internet site ) placed on other websites.
When it comes to links you must keep in mind one important principle : it is not the amount of links that is crucial, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than many links from other sites. To get these quality links, there is no short cut. You'll have to earn it by having a site that provides lots of helpful information.

5. Stay alongside of Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Almost all of the big search engines of yesterday have vanished or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with subjects like SEO, web ranking, and general web-master related issues.

If you don't have the experience or the time to tackle these matters by yourself then you must take advantage of talented professionals who can help you to improve your site's performance in search engines. Whether you depend on professionals or can do it yourself, these 5 tips can supply a valid point of reference for starting the work.